Kendrick Lamar - ELEMENT

A: Kendrick Lamar
S: ELEMENT

The mantra behind the production of ELEMENT., Lamar's new music video, seems to have been taken from the song itself: If I gotta slap a pussy-ass nigga, I'ma make it look sexy. The clip, directed by Jonas Lindstroem, is yet another incredible visual in the run of music videos from DAMN., Lamar's excellent new album.

... I done cried for this shit.